Veeta Glow

Two kinds of rays, two ratings
UVB (Veeta: SPF50)
THE BURNING RAYS · MEASURED BY SPF
Acts on the skin’s surface — this is what turns you red after an afternoon out. Strongest between 10am and 2pm. SPF 30 is the usual floor for tropical climates, and no sunscreen blocks everything.
UVA (Veeta: PA++++)
THE AGEING RAYS · MEASURED BY PA
The quieter problem. UVA passes through cloud and window glass and reaches deeper, breaking down collagen and driving uneven pigmentation. PA runs from + to ++++, the highest grade.
This is the part most people miss: a high SPF says nothing about UVA. A sunscreen can protect you well from burning and still leave the ageing rays largely unaddressed — and UVA is what reaches you at your desk, in the car, and on cloudy days, when you would never think to reapply.
Getting it right

1. Use enough. Roughly two finger-lengths for face and neck. A thin layer gives a fraction of the stated protection.
2. Reapply every two hours. Sunscreen wears down through sweat, oil and friction.
3. Do not skip cloudy days. Cloud reduces glare far more than it reduces UV.
4. Cover what you forget. Ears, hairline, sides of the neck, backs of the hands.
5. Apply before you go out. Give it a few minutes to settle rather than applying at the door.
6. Do not rely on sunscreen alone. Shade, a hat, sunglasses and long sleeves all do real work.